Digital signage, what is it all about? The term might be new to many but we have already seen it. Starting from the video advertisements playing on the screens to the stock market trends displayed on walls of buildings, everything is digital signage.
What is Digital Signage?
Digital signage is used to convey information to audiences and customers by displaying videos and graphical presentations on LED, LCD, or projection screens.
Digital signage has endless applications and businesses can customize digital signage to address their unique requirements and bring in business progress. Realizing the power of digital signage to improve industrial growth, many businesses are seeking the service of digital signage companies.
Forms of Digital Signage
They are the most common digital signs and display information through videos, text, animation, and graphics.
Digital Signs That Are Interactive
Interactive digital signs are designed to ensure customer participation by acting as the customer touchpoint. The control of the content is with the customers because they can choose options and enter information on the touchpoint.
When it comes to finding real time information, static maps fail to come of use, and wayfinding boards help to overcome the limitation. They offer the business owners the convenience to revise the information any time and offer customized directions to the visitors.
Digital Menu Boards
Restaurant owners innovate by revisal and alteration of the menu and digital signage helps them with the innovations. Things were difficult earlier with physical menu cards but now that digital menu boards have taken the place of menu cards, changing the menu is no longer a tough task.
Attractive visuals of food can be added in the menu displays to improve the overall customer satisfaction and get better turnover.
What Elements Are Part of Digital Signage?
Hardware: The physical components required to display a digital sign are collectively referred to as hardware. High definition screens, media players, mounting materials, internet access tools etc are part of digital signage hardware.
Content: With digital signage, information is conveyed using audio and video clips, animation, and their scripts. All of this is referred as the content element of digital signage.
Third party elements: Third party element is the content that comes from third party and is not necessarily the creation of the content team of the business. Third party elements include weather feeds, social media feeds, private label TV channels etc.
Digital signage has become a part of our everyday lives and it is hard not to notice at least one digital sign on a typical day.