As per 92% of marketers out there, social media really matters to their businesses. To make results better and reduce internal costs, several businesses outsource the tasks in managing their social media accounts to agencies that specialize in this area. If you are planning to do the same, then here are the things you should search for in your potential marketing partner company. There are many social media marketing companies out there, but by looking at the following, you can narrow down your options.
Do your research on the marketing agency you are considering. Does that agency have a business page on Facebook? How about one on Twitter? Is their Twitter page frequently updated? A good social media marketing firm will be active on their social platforms, and will use the same methods as it does for the clients on its internal channels.
References and Recommendations
Customer feedback is among the best and most affordable marketing tools, particularly in the digital era. Many trust other people’s reviews online just like they trust product/service recommendations from their contacts. Moreover, a Nielson Company survey found that 68% of participants have faith in customer reviews available on the internet.
Hope you get the big picture in this regard. When customers write positive things about an agency, the latter is worth a try. So whether it is reviews, testimonials, case studies or just references on social networking websites, take a careful look at the things others are saying.
Similar to recommendations, the previous work of a marketing agency is a noteworthy thing to consider as well. By learning all you can about earlier campaigns, it is possible to know the suitability of an agency for you. Consider the following.
- Whether that agency specializes in some tasks or covers all bases;
- The kind of marketing campaigns that it is running;
- Whether it covers things such as PPC advertising; and,
- Whether the campaigns of it effectively track leads and convert them into real customers.
You must acknowledge the kind of businesses that a digital marketing agency works with and know the impact they have had.
Your Long-Term Benefit
You may wish to see immediate results, but it will take time for good results to come. When you are seeking a marketing company, do not let your immediate wishes take hold.
Never be tricked by those who promise fast results and attempt to deliver these with counter-productive marketing strategies such as acquiring social media followers.
Tasting success on social networking websites involves a laborious journey, one that needs much research, campaigning and ideating. You should search for a marketing agency that is willing to work on your business’s long-term plan. You should look at the results it has got for other clients as well.